Italian supercar brand Ferrari has announced that they has appointed actor Yeon Jung Hoon as the Korea’s representative model for Ferrari California T and thus Yeon Jung Hoon will begin his involvement in global marketing activities for the said car model . As soon as it was released in Korea since July last year, Ferrari California T has been drawing hot responses from customers and as a Ferrari’s single model, it is a popular model that has the highest volume of orders.
Yeon Jung Hoon who is currently making a return to small screen through SBS drama ‘Mask’ is already well known as a car and motor sports enthusiast. Yeon Jung Hoon has been participating in Ferrari Challenge race since 2012. He made quite a great achievement as a racer as he managed to be in the 1st place under Coppa Shell category during Ferrari Challenge that was held at Inje, Korea last year. He also won the 2nd place during recent Ferrari Challenge APAC series that was held in Shanghai last May.
Mr. Uhm Jin Hwan the managing director of FMK; the official importer and seller of Ferrari cars in Korea stated “To match with Ferrari; a growing brand in motor sports field, Yeon Jung Hoon who is actually has been involved in car racing himself deems suitable to be the model to represent the dynamics of our brand. We will also be using the dynamic looking pictorial that we had with Yeon Jung Hoon for our global marketing activities to promote our brand.”
Yeon Jung Hoon who has driven the California T out off the track to the public road himself and shared his opinion through his point of view as a racer after a test drive. “Its sharp handling is definitely expected for a Ferrari car and I was amazed by its naturally aspirated engine along with its reaction speed. Even for long hours drive, it offers a comfortable ride and excellent practicality so I had an incredibly comfortable ride too myself. It is the kind of car that I definitely want to drive during my summer trip,” said Yeon Jung Hoon about California T’s performance.